Production

Below are the Production Requirements (Mechanicals, Deadlines, Submissions, and Requirements) for the East Coast issues of Map Guide for New Homes & Condos. Just click on the area you are interested in below to go directly to the Requirements.

Front Cover Specifictions / East Coast

Front Cover Specifications

It is very important that new home shoppers recognize that our publication is about new homes when they pass our racks. Therefore, the cover must portray a new home image.

To accomplish this, the publisher requires all covers meet the following guidelines: The primary emphasis of the cover should be an exterior view of a model, a decorated interior or a community photo that communicates building and development. Insets of interiors, exteriors, amenities and lifestyle photos centered around new home themes work well. Professional photography should be used for cover photos. Quality renderings are acceptable. Community and builder logos may not be larger than 15% of the image area. Five to ten words of cover copy is permitted. Cover must be supplied for Macintosh using Quark Xpress, Photoshop, Illustrator or PDF files on disk or via the Internet. Publisher will compose the cover and make necessary page references. Publisher also chooses the color combinations for each issue. Publisher reserves the right to refuse or modify any supplied artwork or cover.

The samples show covers that portray
the new home image we want shoppers to see:

East Coast Production Requirements

To ensure effectiveness and compliance, publisher requires all ads to meet certain guidelines. Advertisers are encouraged to be creative, but must adhere to the following general requirements:

1. All ads must contain Equal Housing Opportunity logo and conform to EHO guidelines;
2. Standard display ads may feature only one custom builder or community.
   Premium position ads may feature multiple builders and/or communities within the development;
3. Umbrella or multi-community ads will not be referenced on maps or Internet with communities. Index will list Builder only under a separate heading and Internet link to ad;
4. Publisher highly recommends that all ads contain at least one product photo or rendering.
   Publisher reserves the right to refuse or modify any ad.

*Allow 1/2" on bottom for folio.

Ads Supplied on Disk
Publisher accepts ads for output in Macintosh format only. CDs or DVDs are acceptable. Publisher can only accept QuarkXpress, Photoshop, Illustrator files and PDFs. PDFs. Include all art in CMYK & (300DPI) along with all fonts. Color proofs must be Kodak Approval Digital Proofs to ensure an acceptable color match. Publisher cannot match laser or ink jet color proofs. Contact our production department for information on properly preparing digital ads.
REMINDER!!! IMAGES TAKEN FROM THE WEB ARE NOT ACCEPTABLE (LOW RES)

Ads Supplied Online
Send ads electronically supplied as PDF files. A copy of your ad must be faxed to us at (954) 570-8444 for assurance of receiving ad and all elements within the ad. For more information ask your account representative for our online instruction sheet or contact us. If you cannot supply ads in Mac format, a PDF file is your only option to supply ads.

Production Ads
If ads cannot be supplied to specifications, publisher will produce ads to client’s layout for a standard production fee. All supplied art must be original to produce a quality ad. Supplied photography must be positive, no larger than 10" x 10". Client will receive a proof as stated below for proofing and corrections prior to publication press date.

Front Cover Requirements
It is very important that new home shoppers recognize that our publication is about new homes. Therefore, the cover must portray a new home image. To accomplish this the publisher requires all covers meet the following guidelines: The primary emphasis of the cover should be an exterior view of a model; a decorated interior; or a community photo that communicates building and development. Insets of interiors, exteriors, amenities and lifestyle photos centered around new home themes work well. Professional photography should be used for cover photos. Quality renderings are acceptable. Community and builder logos may not be larger than 15% of the image area. Five to ten words of cover copy is permitted. Cover must be supplied on disk, or via the internet, or with actual photography and artwork for publisher to scan. Publisher will compose the cover and make necessary page references. Publisher also chooses the color combinations for each issue. Publisher reserves the right to refuse or modify any supplied artwork for cover.

Supplied Advertorial
All advertorial must be supplied on disk, created in MS Word, saved as text, tab delimited, with hard copy. Publisher will layout advertorial with supplied photos and copy based on the amount of photography and copy. 175 words of copy and two photos per page is standard.

Proof Policy
Proofs of new ads produced by publisher will be posted on a customized website and information regarding that website will be faxed to advertiser for them to review their ad. Advertiser has forty-eight hours to sign and return the faxed proof back or ad(s) will run ‘AS-IS’. The same applies to existing ad(s) with changes that require proofs.

Corrections & Changes Policy
New ads and redesigned ads not supplied on disk require ad layout. Account Representative will assist client. Publisher will produce ad and make corrections and changes to meet original layout. Redesigning the ad will result in additional charges. Clients are entitled to make bi-monthly changes up to 10 words at no charge. This allows clients to update prices, hours, add banners & bursts, and to make timely announcements. If client wishes redesign work, publisher will provide service at a minimal charge per the rate card.

Publisher’s responsibility for errors and omissions is limited to either re-running the ad or crediting for that portion of the ad. Indexes, map numbers and page references are not subject to credits.